New-product-development-playbook
Specialist

New Product Development Playbook

Understand the potential of an innovation, initiative or venture by identifying the right people, tools and technologies needed for a project.

2-3days-1
2-3days
individuals-or-teams-1
Individuals or teams
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Same time or separately
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Remote or in-person
New Product Development Playbook

What is it?

In this playbook you will learn how to plan your new product development using several design and analysis tools through an exploratory approach.

This playbook is for individuals and companies with any level of experience to develop on existing product ideas.

Who is it for?

This playbook is for individuals and companies with any level of experience to develop on existing product ideas.

How does it work?

  1. Understand: Customer discovery workshop
  2. Explore: New product exploration workshop
  3. Design: Business modelling workshop
  4. Plan 1: New product development roadmap workshop
  5. Plan 2 (Optional): Funding route exploration

Inputs

You will need to bring some existing product ideas to start with and the playbook will take you through a process to develop them.

Outputs

At the end of the process you’ll have a well considered product idea with a business model and a proposed roadmap. You also have the option of exploring funding routes to help you get started.