InGAME International

InGAME International is an Arts and Humanities Research Council (AHRC) funded research project led by Abertay University in partnership with Shanghai Academy of Social Science, Shanghai Theatre Academy, Communication University of Zhejiang, Outplay Entertainment, Beano Studios, Perfect World, and InGAME.

This three-year (2020-2023) project aims to identify opportunities for collaboration between the UK and China games industries, including sharing of knowledge, co-production, market access, and mutual sector growth.

The project team is open to collaboration with games developers, publishers, researchers, and related professionals in both the UK and in China

Working with the games industry

InGAME International is collaborating with games and games-related companies across the UK and China. We have been involved in prototyping and de-risking concepts or technologies with a view to entry into the China market, and supporting companies to navigate the complex regulatory, commercial and cultural landscape of UK-China collaboration. In the future we will be deploying learning resources online, which will be designed to support your business in understanding the opportunities and barriers to UK-China working within games.

We welcome enquires from businesses who would like to learn more about how they can engage and work with InGAME International. If you are a UK or China-based games business, please visit our industry support page to contact us.

An example of one of our past industry collaborations is documented in our project video below. This project was a collaboration with our industry partners to explore mobile game development for the Chinese games market.